PhD Courses in Denmark

Aim
The course aims to: provide knowledge on emerging trends in marketing strategy, yield insights into how to successfully publish in marketing strategy research, and teach about emerging methodological approaches in marketing strategy research.

Course content
In this course, we will familiarize participants with emerging trends in marketing strategy research with focus on special topics in marketing strategy research and how to become an engaged marketing strategy research scholar avoiding pitfalls. In addition, we will offer participants with insights into how to successfully publish marketing strategy research in academic journals with focus on how to position their marketing strategy research and how to get their research successfully through the review process. Finally, we will teach participants how to use emerging methods in their marketing strategy research with focus on using meta-analysis as an emerging method.

Teaching style
In this course lectures with in-class discussions and workshops. The class is highly interactive with a corresponding expectation that students engage in these interactions. Participants are asked to actively participate in the course. After the course, participants have to complete an assignment (word limit:  3200 words (+/- 10%)). The assignment has a take-home format and needs to be handed in one month after the course (submission deadline: 12 July at 23.59). The structure of the assignment involves a reflection of the topics taught during the PhD course. 

For further information and registration please follow the link to the course website.